Blogging has no bounds.
You can start with a simple blog post introducing yourself, and grow to have a complete business set up with associated social media profiles and products on sale. Blogging looks harder to do the more you learn and grow.
The fundamental part of blogging are blog posts.
They are your main content, and what your whole brand revolves around. And hence, they are what you should spend a lot of effort on. A good blog post translates to more engagement, more shares, and motivates you to promote it more.
If you go to Google or Pinterest and look at “tips to write a good blog post”, you will find a TON of articles. Each article talks about a new factor, and by the end of your research, you have about 25 things noted.
So how do you do it all and yet keep writing blog posts simple? That’s what I’m here to help you with today.
STEP 1: COME UP WITH BLOG POST IDEAS
“THE IDEA PHASE”
All great blog posts start with a great idea. Sometimes, it comes out of multiple ideas which bring forward a really good one.
Always spend time on brainstorming. Have a brainstorming session where you just come up with ideas.
Generally, when you’re super motivated and think of ideas, you generate more than one. Write down every single potential blog post topic, even if they aren’t so good on first thought. You can also write some points that should come in those posts.
If you have a brainstorming session for just half an hour, it is possible to come up with ideas enough for whole month of blog posts.
Narrow down those ideas and pick ones that you are very excited to write about. These are your great blog posts, simply because you’re the most passionate about writing them.
STEP 2: WRITE A DRAFT BLOG POST
“THE WRITING PHASE”
After picking one topic to blog about, write a draft. This is when you put down all the content of your blog post.
Don’t focus on formatting, images, or presentation. Just write.
The problem with adding images and formatting as you write is that it distracts you from your content. The flow of content from your thoughts gets interrupted multiple times, which makes the process longer.
Concentrate on conveying the information first, because your written content is the ultimate base of every blog post.
Hence, this step involves only writing content.
STEP 3: FORMAT YOUR POST AND ADD PHOTOS
“THE IMPROVEMENT PHASE”
This is when you take your blog post to the next level.
Add formatting to make your content more readable. It involves adding headings, subheadings, and more.
Use this formatting phase to convert content into lists, break up text into smaller paragraphs, and put dividers in between sections. This improves the structure of your post.
A great blog post is one that conveys all the information even if the reader only skims it. Make your blog post easy to skim.
Add photos and graphics to your post. Not only does this provide a separation in your content, but it also makes your post look good.
There are multiple types of graphics to add in every blog post. Add a header image, images in your post’s body, and Pinterest images.
STEP 4: PROOFREAD AND EDIT
“THE TWEAKING PHASE”
Any edits or tweaks you need to make, do it now.
You might have come up with more ideas or thought of changes after you finished writing your content. Do them now.
Use this phase to add links to your other blog posts as well as posts of other bloggers. Links in a blog post are always a plus point.
Make sure to proofread your blog post. You might think that you made no mistakes while typing, but you never know. Spelling mistakes and typos will make you feel silly when you notice them later.
Proofreading doesn’t take much time so don’t skip it.
This phase can also include all the tasks you need to do before hitting publish.
STEP 5: PUBLISH & SHARE
“THE PUBLISHING PHASE”
This point needs no explanation. Publish you blog post and share it with the world!
One mistake that new bloggers do is expecting to automatically receive attention after hitting publish. It doesn’t work that way.
A great blog post might not get attention as you expect without being promoted.
People need to KNOW that you’ve published a new post. Only then will they come and visit you. Promotion is key.
Don’t hold back from sharing it multiple times across social media. If it’s an “evergreen post”, you can share it for several months as well.
There are some things you can do after publishing a blog post to help it take off.
- Come up with blog post ideas.
- Write a draft blog post.
- Format and add photos.
- Proofread and edit.
- Publish and share.
And there you have it! 5 steps to writing a great blog post.
Define your steps and what comes in each phase clearly. This way you won’t miss or forget anything.
Doing it in phases also allows you to break up your work, so you can do them at different times.
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What do you think forms a great blog post? What does your blogging routine look like?